Quaker Oats|Salomon

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The Quaker Oats creative brief focuses on promotional execution on how to increase brand awareness and sales among two younger demographics. Three brand constructs/conceptual frameworks were used. One execution was taken further to create 3 headlines. Click here to view. 

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The Salomon creative brief gives an overview of the company and the SUPERCROSS GTX off terrain shoes. The second half of the paper uses a deletion strategy to promote the product. Click here to check it out!