AdAdapted - Ann Arbor, MI

Digital Media Specialist                                                                        June 2020 - Present

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• Develop and implement social media strategies across LinkedIn, Twitter, Instagram, and Facebook

• Create weekly content for social media through Hubspot

• Certified in Individual Google Analytics 

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Ann Arbor YMCA Google Ads - Ann Arbor, MI

United Way of Washtenaw County Analytics - Ypsilanti, MI 

Google Ads/Google Analytics Student Assistant

​Jan 2020 - April 2020

 

• Developed over seven Google ad campaigns for two local non-profits with click-through-rates of 12%-42%

• Identified and measured landing page key performance indicators (KPI) through Google Analytics

• Maintained a relationship with non-profit clients

• Certified in Beginners Google Analytics, Advanced Google Analytics, & Google Analytics for Power Users

• Designed over 3 landing pages with basic HTML skills

 

 

CyberForce|Q

Marketing and Sales Intern

​Sept 2019 - Dec 2019

 

• Performed outbound calling/suspect validation weekly out of CRMs (ConnectWise & Send-in-Blue) 

• Built out LinkedIn social media plan to support buyer journey

• Collaborated with marketing manager on promotion/rebranding materials

• Created marketing/sales procedures and documentation

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Continental

Administrative Assistant - Detroit Opera House

Aug 2018 –  Present

• Assisted Event Director in completing daily inventory management and show detail reports

• Established processes and procedures during opening of Cadillac Café 

• Created efficiencies during event execution to have consistency for staff 

• Aided in training new employees at three different properties

Level II Intern – Infinity and Ovation Yacht Charters      Apr 2018 – Aug 2018

• Crossed trained in four diverse positions to identified processes to execute events

• Trained new employees during hiring periods

Level I Intern – Infinity and Ovation Yacht Charters      May 2017 – Mar 2018

• Developed customer service skills by learning Continental standards and VIP shadowing

• Understand design and cleanliness standards from the guest’s point of view to ensure company standards

• Lead small teams to assist Event Director in running events 

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Eastern Michigan University Marketing Department Student Assistant    

Sept 2016 - Apr 2017

• Interact with surrounding companies to include them in EMU’s Eagle Discount Program

• Promoted EMU to potential high school students with on campus visits

• Other misc. tasks (i.e. update posters around campus, answer office phone, small projects)